Privacy Policy

American Dawn, Inc.
Last Updated: October 5, 2026

1. Introduction

American Dawn, Inc. ("we," "our," or "us") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This policy describes the types of information we may collect from you or that you may provide when you visit our website, communicate with us via text messaging (including our Zoom texting campaigns), or interact with our digital operations, as well as how we collect, use, maintain, protect, and disclose that information.

2. Information We Collect

We collect several types of information from and about users of our website, communication channels, and digital operations, including:

  • Personal Information: Information by which you may be personally identified, such as name, postal address, e-mail address, telephone number (including mobile numbers for SMS campaigns), and payment information when you register an account, make a purchase, or contact us.
  • Text Messaging (SMS) Data: When you opt-in to our SMS campaigns, we collect your mobile phone number, your opt-in consent status, and a log of the messages you send and receive from us.
  • Automated Usage Data: Information collected automatically as you navigate through the site, including IP addresses, usage details, browser types, and information collected through cookies and tracking technologies.
  • Third-Party Platform & Analytics Data: We utilize Application Programming Interfaces (APIs) to connect with third-party platforms (such as LinkedIn) to retrieve data regarding our own company pages and digital presence. This data consists of aggregate engagement metrics (e.g., post views, follower counts, click-through rates) and is used strictly for internal analytics and reporting.
3. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our website and its contents to you.
  • To process transactions, fulfill orders, and manage your account.
  • For Texting and Communications: To send you updates, alerts, account notifications, and marketing communications via text message (through platforms such as Zoom Phone/SMS), provided you have explicitly opted in to receive such messages.
  • To provide you with notices about your account and respond to customer service requests.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
  • For Internal Business Intelligence: We ingest aggregate data from our digital touchpoints and third-party social platforms into secure, internal data warehousing environments (including Databricks and Power BI) to automate reporting, evaluate marketing performance, and improve our business operations.
  • To fulfill any other purpose for which you provide it, or with your consent.
4. Disclosure of Your Information

We do not sell your personal information. We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business (such as payment processors, shipping partners, cloud hosting providers, and communication platforms like Zoom used solely to dispatch our messages).
  • SMS Privacy Exception: Notwithstanding the above, mobile information and text messaging opt-in data will not be shared with any third parties or affiliates for their own marketing or promotional purposes. All sharing categories listed above exclude text messaging originator opt-in data and consent; this information will be kept strictly confidential.
  • To fulfill the purpose for which you provide it.
  • To comply with any court order, law, or legal process, including responding to any government or regulatory request.
5. SMS & Text Messaging Campaigns

If you elect to receive text messages from American Dawn, Inc. (including messages powered by Zoom), the following applies:

  • Opting In: By providing your mobile phone number, you consent to receive SMS communications from us.
  • Opting Out: You can cancel the SMS service at any time. Just text "STOP" to the shortcode or number sending the message. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us.
  • Help & Support: If you are experiencing issues with the messaging program, you can reply with the keyword "HELP" for more assistance, or get help directly by contacting us at the number below.
  • Carrier Liability and Rates: Carriers are not liable for delayed or undelivered messages. As always, message and data rates may apply for any messages sent to you from us and to us from you. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
6. Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities over time and across third-party websites or other online services. This helps us improve our website and deliver a better and more personalized service. You can set your browser to refuse all or some browser cookies, but doing so may affect the functionality of our website.

7. Third-Party Links

Our website or communications may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy notice of every website you visit.

8. Data Security and Retention

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Data ingested for internal analytics and text messaging communications is stored in secure, enterprise-grade data environments with strict access controls.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our website, you are responsible for keeping this password confidential. We retain your information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

9. Children's Privacy

Our website and digital services are not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the website. We do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.

10. U.S. State Privacy Rights

Depending on your state of residence (including but not limited to California, Colorado, Connecticut, Virginia, Utah, and Texas), applicable state privacy laws may grant you specific rights regarding your personal information. These rights generally include:

  • Right to Know and Access: You have the right to request confirmation of whether we are processing your personal information and to access such data.
  • Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain legal exceptions.
  • Right to Correct: You have the right to request the correction of inaccurate personal information we maintain about you.
  • Right to Opt-Out of Sale or Targeted Advertising: We do not sell your personal information for monetary value. However, you have the right to opt out of the processing of your personal information for purposes of targeted advertising or the sale/sharing of personal data.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
  • Right to Appeal: If we decline to take action regarding your privacy request, you have the right to appeal our decision. You may submit an appeal by replying to our denial email or contacting us using the information below.

To exercise your rights: Please submit a verifiable consumer request to us at privacy@americandawn.com or by calling (310) 223-2000. We will authenticate your request and respond within the timeframe required by your specific state's law.

11. General Privacy Rights

Depending on your jurisdiction, you may also have the right to request access to, correct, or delete your personal information, or opt out of receiving marketing communications at any time.

12. Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the website home page or via email/SMS. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address or phone number for you, and for periodically visiting our website and this privacy policy to check for any changes.

13. Contact Information

To ask questions or comment about this privacy policy, our privacy practices, or to exercise your privacy rights, contact us at:

American Dawn, Inc.
401 W Artesia Blvd
Compton, CA 90220
(310) 223-2000
privacy@americandawn.com